Executive Programme On Digital & Social Media Marketing Strategy (EPDSMMS)



Social media has been termed as the fastest growing marketing tool of the decade, as it gives companies the power to access millions of customers at the touch of a button. Facebook Live has transformed the way brands interact with their customers. Snapchat offers the chance to take advantage of curated content in your social media plan, leading to greater intimacy between brands and customers. There's a lot more to social media marketing than simply posting to Facebook and Twitter.

While you could manually make all of your social posts, that is inefficient, and may not lead to the best results. We'll develop a strong social media strategy to help you get there. Select your social media channels. With Sprout's social media marketing Group Report , you can view Facebook, Twitter, Instagram, LinkedIn and Pinterest data side-by-side in a customizable format that's exportable by date range and profile.

Furthermore, customers have been able to pay via social media since early 2014. To get traffic, you need to reach out and communicate with your target audience. Put down your goals for social media marketing. Below are a few social media marketing tips To keep you ahead of the competition in 2018.

With a strategic approach and the right tools, marketers can choose the best social platforms for their brand and efficiently distribute relevant, measurable content across channels. Pinterest offers a strong platform for e-commerce sales, and is useful for driving traffic to your website, building brand awareness, and encouraging audience engagement.

Scheduling social media content in advance improves efficiency, keeping everything in one place and freeing up more time for content creation and other creative aspects of social media marketing. If you perfect your social media content, you'll see higher engagement rates, more followers , and generate more leads and sales.

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